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Hyundai's Collaboration with Georgia Tech Fuels Sustainable Mobility Hub and Economic Growth in Georgia

Asia Korea

Transforming the mobility landscape, Hyundai's collaboration with Georgia Tech highlights Georgia's emergence as a leading center for advanced sustainable technologies and a reservoir of talented professionals.

In recent years, Hyundai has been strengthening its ties with the state of Georgia, and its latest Memorandum of Understanding (MOU) with Georgia Tech marks a significant milestone in this partnership. The collaboration reflects not only Hyundai's commitment to advancing sustainable mobility but also Georgia's emergence as a thriving center for innovative technology and a skilled workforce.


The Georgia Tech – Hyundai MOU

Hyundai's collaboration with Georgia Tech is a multifaceted endeavor concentrating on education and pipelining of a high-skilled workforce. It encompasses joint research and development programs focusing on sustainable mobility, including battery technology and hydrogen economy expansion. Additionally, the MoU will facilitate technical training and leadership development initiatives for Hyundai employees and engagement activities to promote STEM degrees among students.

Hyundai will also actively participate in career recruitment events and offer specialized learning programs for undergraduates and graduate students at Georgia Tech. As a significant symbol of this partnership, the Bobby Dodd Stadium is now known as the Bobby Dodd Stadium at Hyundai Field on the Georgia Tech campus, a nod to Hyundai’s additional efforts of athletics engagement and enhancement through sponsorships and investment.


Impacts on Georgia

The partnership between Hyundai and Georgia Tech holds immense promise for the state; it signifies Hyundai's commitment to investing in the state's potential as a center for innovation and research in transportation. At the same time, these recent cooperation and investments are fostering human capital development and generating many job opportunities. As Georgia becomes a hub for electric vehicles (EV) and batteries after Hyundai’s $7.6 billion investment, there will be a growing demand for skilled professionals in various fields, such as engineering, research and development, and manufacturing. This, in turn, will drive employment growth and boost the state's economy. For instance, according to the Center for Automotive Research (CAR), it is estimated that Hyundai’s investments will create nearly 40,000 jobs and $4.6 billion in annual earnings, proving its significant impact on the state’s economy and in job creation.

Additionally, Hyundai's cooperation with academia, like Georgia Tech, on sustainability R&D aligns with Georgia's efforts to reduce its carbon footprint and promote cleaner transportation options. Georgia is currently ahead of most states in cutting carbon emissions by diversifying its energy sources to natural gas and renewable energy, expanding its EV ecosystem, and luring green-tech investments. Along with the state’s endeavors to cut carbon emissions, the collaboration with Georgia Tech will accelerate the development of eco-friendly vehicles, contributing to a more sustainable future for Georgia.


Implications at the National Level

The implications of Hyundai's collaboration with Georgia Tech extend beyond the state's borders. It aligns with the Inflation Reductions Act (IRA), a federal initiative aimed at promoting cleaner, more sustainable technologies. By actively participating in this effort, Hyundai is contributing to the national goal of reducing emissions and combatting climate change.

Furthermore, the collaboration strengthens both the United States' and South Korea’s position in the global supply chain of batteries and hydrogen supplies. With Hyundai's expertise in electric and hydrogen-powered vehicles, this partnership positions the United States to have its own robust value chain for these critical components. This not only enhances energy security but also bolsters the country's leadership in sustainable transportation technologies. At the same time, South Korea will be able to diversify its EV and hydrogen ecosystem. Given South Korea's bold goal to boost the share of EVs and hydrogen vehicles to 33% by 2030, their collaboration and investment with the United States will enhance their supply chain resilience and manufacturing capacity growth.

In conclusion, Hyundai's MOU with Georgia Tech represents a significant step forward for both the company and the state of Georgia. It highlights the potential for sustainable mobility technologies to drive economic growth, create jobs, and contribute to a cleaner future. Moreover, it underscores the importance of such collaborations in achieving national goals related to sustainability and technological leadership. As Hyundai and Georgia Tech embark on this journey together, the future of sustainable mobility and technology looks promising not only in Georgia but throughout the United States.


SeungHwan (Shane) Kim is a Young Professional at the East-West Center in Washington. He is a graduate student at the School of Advanced International Studies (SAIS), Johns Hopkins University, where he is focusing on security and statecraft in the Indo-Pacific region.